A gastrobar that commands the room
Wood Pecker Bar needed an identity as bold as its personality — a Lucknow-based gastrobar with a vision to redefine the night-out experience for a discerning crowd.
Brief
Design that matches the energy
Wood Pecker Bar came to us with a concept but no visual language. They needed a brand that felt contemporary — confident dark tones, sharp typography, and a web presence that brought people through the door before they even arrived.
We built the identity from scratch: logo mark, color system, and a website designed around the experience of being there. The interface puts photography first, using generous whitespace and deliberate motion to let the space speak.
Design Direction
Sophisticated, not austere
The palette leans into warmth — deep blacks with amber and copper accents that echo the bar's lighting. Typography is editorial but approachable. Every screen was designed to feel like the venue itself: considered, premium, inviting.
Menus, events, reservations — all surfaced through clean UI patterns that convert without friction. The design doesn't shout. It draws you in.
Interface Detail — Menu & Reservation Flow
Outcome
A complete brand system and web presence deployed across digital and print touchpoints. The site launched on time and became an immediate reference point for the bar's positioning in the market.